8 Step Guide: How To Be Successful Being Self-Employed
According to other people, leaving behind the comfort of having a regular job at the office with a reliable paycheck is a crazy decision. It's an understandable statement knowing that being self-employed has its challenges. Also, not everyone has what it takes to grow and maintain a successful business.
However, there are quite a few benefits to being self-employed and stepping out of your comfort zone, such as:
1. You get to control your life and make your own decisions.
2. You get to choose when you want to work.
3. You get to choose whom you would like to work with and what kind of work.
4. You get the full rewards.
5. You can follow your passion.
So if you're into it, let us share the 8 step guide made by Sam Ovens to be successful in being self-employed.
Define Why You Want To Be Self-Employed
While there are apparent benefits to being self-employed, there is also an amount of downside. If you're self-employed, you'll get no benefit packages, and you have to run every part of the business and many more.
So, before we learn how to be successful, you need to answer this question first: Why do you want to be self-employed in the first place?
By answering this question, you'll realize what you essentially want. So, before we learn how to be successful, you need to know what will make you feel motivated and push you through the challenging road ahead.
Even though you follow the proven plan that Sam Ovens teaches at Consulting.com, you still need motivation and goals before making a jump into self-employment.
And speaking of Consulting.com, you can get the $500 discount as well the Sam Ovens Trial promo HERE.
Create Your Business Plan
You cannot jump into something without any plan, or else, you are bound to fail. It would help if you created a concrete business plan to turn your business idea into a viable business or working enterprise. It will also help you to view your venture critically and objectively.
So, what you need to is:
A. Define your service or product
You need to establish first what type of product or services you will offer to your clients. You might need to do a little research on what the market needs and what you can do. However, it would be best if the work or service you will offer is something you are passionate about doing. Because if you don't do something that you like, you might lose all the motivation early in your new career.
B. Define your niche
Once you know what kind of service or product you will offer, you need to define your target market. One way to research or figure out the market is with some basic keyword research on the internet, such as the Google Keyword Planner. Then you narrow down your niche, check out the competition, and test your niche.
Entrepreneurs like Alex Becker and Andrew Argue have learned this through the consulting accelerator. If you want to know more, visit this site and get the chance to avail Sam Ovens Trial Promo.
C. Develop your value proposition
Now that you know what you will offer and your target market, you need now to assess how you will sell this to them. It would help if you give your target audience why they need to buy it from you and not from your competitors. Show them what you can or how you solved your problem that your competitors can't do.
Here's how you can make a great value proposition:
1. Identify all the benefits they can get from your services or product.
2. Describe what makes these benefits better or valuable than other competitors that offer the same thing.
3. Identify your possible client's main problem.
4. Connect this value to your client's primary concern.
Your value proposition will be the core of your competitive advantage against those who offer the same services or products.
D. Create your plan of attack
To complete your business strategy, we need to create an actual plan of attack. First, you need to define your goals. It should be specific, measurable, achievable, relevant, and time-bound. Then align your action plans to your goals. Make sure that your course of action will ensure growth and better sales. There should also be clear deliverables or milestones so you could assess if it is a success or you need to revise your plan.
Plan Out Your Finances
Aside from making business strategies, it would help if you also planned out your finances, so you can save yourself from the headache that comes with it. You need to know where your money is going. You can either do it yourself or hire an accountant.
Build Your Initial Leads Channel
It is essential to build your initial leads channels like Facebook, website, or freelancing profile page. You need to market your business to get new leads and build relationships with your old and new customers.
Here are the things you can do:
1. Write a blog on your website, which includes specific keywords.
2. Create an email sequence for your leads
3. Use any paid advertising method.
4. Share it with your social media pages.
If you have the money, you may use any paid advertising method to get many leads.
Suppose you don't have much idea about paid advertising. In that case, you may want to avail the Sam Ovens Trial promo of his Consulting Accelerator HERE to learn and find the winning ad strategy.
Setup Tools And Systems To Save Time
As a self-employed person, you will need different systems, processes, apps, or tools to run your business. You will need to search and learn how to use it. And it's all up to you to decide which one you will be going to use and how you will use it.
It may be overwhelming as there are many apps and systems available in the market that you can use. Nevertheless, try implementing a few of these systems or apps and see how much time you can save and help you tremendously.
Set Good Boundaries
Even though you are self-employed, you still need to set boundaries to prevent burning out and getting taken advantage of by your clients. Set reasonable limits to your working hours or availability. It would be best if you also created your designated workspace to block out distractions. And finally, learn how much you are willing to do something for your client, such as giving a discount.
Define Your Long-Term Goals
Aside from making business goals, it would help if you also made your personal goals to keep you motivated for a long time. Figure out what success looks like to you and create a plan to make that happen.
Never Stop Learning
This last step is the most important thing. You never stop learning. No matter how many times you fail, no matter how many times you get stuck with your plan, you should never stop learning from it. And if you want to scale your business, try to learn new things. Make "learning" a habit, and you'll see how much you have improved and how much you can still grow as an entrepreneur and as a person.
How to Scale Your Facebook Ads like a Pro
You've probably already seen a large number of Facebook ads and even skipped it multiple times. Even Sam Ovens Trial Promo Ad, which we highly suggest you check.
If you still haven’t noticed, most businesses are now using Facebook Ads to sell their products, which is very different from traditional methods. Some ads do work, while others seem to be struggling to convert a stranger to a consumer.
How did entrepreneurs like Alex Becker, Sam Ovens, and others have used Facebook Ads to boost their business? The short answer is Horizontal Scaling.
In this article, we will discuss how to scale your Facebook Ads like how Sam Ovens and other entrepreneurs did it with their business without increasing costs and diminishing returns.
What is Horizontal Scaling?
Horizontal Scaling is when we spread testing across multiple ad sets, audience, and creative types and find the winning ad sets. We scale them by increasing the spending and the reach and the size of the campaign to build a more stable account structure for long-term success.
To give you a better idea, let us show you an example. Let's say you are promoting Sam Ovens Trial promo and spent $100 on the ads. After the campaign, you notice that it always gives you $500 in return.
So, you might be thinking that if you increase your spending, it will also increase the amount of money that will return to you. So, you scale up your ad spending, thinking it will get much higher earnings. However, that doesn't always work. The return doesn't always increase. Even though you increase your ad spending to $1,000 and get $1,500 in return, you still earned the same amount, which is $500.
So, to solve that problem, Sam Ovens invented a strategy he called Horizontal Scaling. Instead of scaling to just one, you scale across multiple ad sets, audiences, and creative types. So, what you'll do is to replicate the same winning ads but target them to a different group of audience.
Now, that you've somehow understood what horizontal scaling is, let's discuss the eight proven methods that Sam Ovens is doing.
The first one is to duplicate ad sets and max out the budgets. Once you find out which Ad set works and raise the budget to 5 to 15 cost-per-lead every 4-7 days. For example, your budget is $10. You ran the campaign for 3 days and generated 5 conversions. If you find it successful, use the same ad set but increase the budget between $50 to $150 a day and let it run for 4 days before reviewing it again.
The second method is to boost spending on your most profitable audience. We need to find which one generates more profits than the rest and then increase the audience size in our campaign. To find this audience, we need to use the Facebook Audience Insight tool and look for the breakdown button, which can be found on the top-right corner. Analyze the breakdown and look at which audience that helps you earn a lot. Once you can identify it, spend at least 30%–50% of the original budget on this customer segment alone.
The third method is to create lookalike audiences. It simply means that you duplicate the winning ad set but you need to target a different audience who looks like the people you want. You could target the following:
1. 2%–10% lookalike audiences of your customers
2. 1%–10% lookalike audiences of your leads
3. Interest-based audiences
If you want to learn more, consider availing Sam Ovens trial promo of his Consulting Accelerator as well get the $500 discount HERE.
Let's proceed to the fourth method: Creating New Ad Variations. In this method, we will create variations of our proven Facebook ad set and run it to the same audience. We need to change small things like the headline or the image or the button. The reason why we make a variation instead of duplicating is that we need to avoid creating entropy.
If you're thinking of just changing the budget a bit, then it will not work due to Facebook Algorithm and create an overlap with other someone else's ad. So, let's say you create an ad and somebody else creates a similar ad with the same audience, both of you will be thrown into the same auction pool. And the person who performs or pays the most wins that auction pool or will get a better advantage. It would be better to change it instead of duplicating it, so we get put into a different auction pool.
Now, let's talk about creating new ad angles as our fifth method. New angles are a remarkably efficient scaling method. You need to come up with a new angle, new body copy, new headline, new images/videos, and then test it with four variations to your target audiences to see if it works. Just because we have already ad campaigns and ad variations that work, doesn't mean we should stop creating something much better. You can create killer ads as much as you can.
Method six is targeting additional countries. This is quite simple. We will identify the countries that could be similar to the countries that were succeeding in and test them so we could further widen our audience. We'll apply all the things we're doing to our initial country to the additional countries. You need to study their behaviors, affinity, etc. and find out what works for them.
Next is scaling retargeting campaigns. What we'll do is to use different campaign objectives to increase the reach and performance of our retargeting campaigns. You will have to duplicate the best performing ad set into a new warm retargeting campaign. We'll increase the budget of this retargeting campaign but this time, your primary objective is page post engagements. However, before you do this, make sure that you've taken the previous campaign to the limit.
The last method is the decentralized architecture. We structure our campaigns, ad sets, and spending evenly across the infrastructure. Basically, what we're doing is we split things out. We spread across the dimensions, different countries, different ad sets, different variations, and different bidding strategies. Lastly, we'll want to have one ad account to be used for cold traffic and one ad account for warm retargeting and hot retargeting.
If you want to learn more and more detailed explanations, consider purchasing the Consulting Accelerator HERE and be like Alex Becker, Sam Ovens, and other successful entrepreneurs!
You can also get the $500 discount and Sam Ovens Trial Promo HERE.